Quit fooling around with your business networking!

Posts tagged ‘social media’

It’s the right thing to do…Is it Effective?

You know you should, but do you? You know you can, so… why won’t you?

Listen Up: Business doesn’t stop when you’re ready to relax. Sometimes, you’ve got to keep on, keeping on, getting your business done.

Of course, you’ve got to have balance with your family, spouse, kids, grand kids, fishing, life and work! Sometimes, you’ve just got to let the pendulum swing in your favor.

Remember the old saying, “Strike while the iron is hot!” From the website www.Phrases.org:

THE Meaning:

Image

Act decisively and take your opportunities when they arise.

This old proverb clearly alludes to the imagery of the blacksmith or farrier at his forge. If he delays in shaping the iron when it is hot a pliable the metal soon cools and hardens and the opportunity is lost.

Sometimes, an “After Hours” type of event or other networking event simply must be attended. Sometimes the connections you meet could (hopefully) develop into deep strategic alliances to bring even more business to you and your company.

Here is the pitfall: You make those networking events, even those which aren’t producing results, the mainstay and primary focus of your personal efforts to grow your business.

I’m pretty sure you’ve heard it. “I go to 4 to 7 networking meetings every week! Man! I’m doing it!” If you asked if all that networking works, you might be surprised with an honest answer!

I know one guy that prides himself in the fact he attends 3-4 “business networking” meetings every day! Every day. He’s divorced, late 50’s – early 60’s, and broke most of the time. Seems that for him, business is never “good enough.

Do what works, and do it effectively.

If you could replace almost all of your “events” with one single networking group that actually wanted to give you referrals – qualified, ready to do business referrals – would you be interested? You’d be silly not to at least investigate!

Look around for exclusive industry groups, chapters or Clubs that have your industry’s slot open. Gold Star Clubs offer them. So do BNI, LeTip, some Chamber groups, etc. If there isn’t one available, you might need to consider starting your own. Again, Gold Star Clubs can help there, too.

Get more information here: http://bit.ly/1klBGoB

3 Tips for a Prosperous Social Media New Year!

‘Twas the night before…business?

My LinkedIN account all snug and tucked into bed.

Facebook just connected with some guy named, Fred.

Twitter was glowing by the followers it had, Pinterest great pictures, no need to be sad.

Google Plus was no fuss since +1 (plus one), I just can’t stop reading and get some work done! Bloggers were here, helpful tips there, Oh my, I just want be everywhere!

But reading I do, on through the night. My brain cells are running just a little bit tight. My tablet stays on, almost till dawn; I try to stay up with technology just begun. It’s new, it’s new, and it’s the greatest next thing! I can’t pull my eyes away, tho they’re starting to sting!

On to the tips, that will be a great hit. Please share if you care with those so remiss.

3 Tips – Don’t let your profiles slip:

 1) Make a list and check it twice, for all your social and business networking sites.

  • Sometimes the most obscure site has the worst information, and could cost you a client or potential retention.
  • Where do you blog, post or interact? Make sure all of them have the straight fact.
  • Don’t confuse your next great client by having 10 sites with different slogans, photos, and profile. Let them know what to expect everywhere you are.

2) Is your message congruent with what you are fluent?

  • Have you read your website recently? Seriously! Do you still do what it says?
  • Do all your sites have a similar message?
  • Do your links all still work…Have you checked?
  • Is the phone number correct? (Silly thing, but it happens!)

3) Is your photo relatively recent or just caught in the current?

  • Ever see a “glamour shot” photo, only to meet the person and you didn’t recognize them? That’s pretty harsh. One photo, wow! The next photo, kapow!  (This happened to me meeting a Realtor one day. I saw the woman and said, “You’re who?” I know that it’s true. Just don’t be the one to let it happen to you.)
  • Men: If your profile photo shows you with a full head of hair or a bread, and you’re now bald and shaved; or if your hair used to be brown and grey now shines through, please update your photo, and make it really you.
  • Is your current photo the same on all your sites? Without a common thread, it would be like having three logos for the same company.

With that, I say, among all this chatter, Happy New Year to all, and profiles do matter!

Top 5 “To Do” list for recommendations!

What is the deal with all the LinkedIN SPAM?

I get it. You want recommendations for your profiles. I GET IT!

However, just because you’ve signed up for a new business card online (or 17 other profiles), doesn’t mean I want to recommend you! No matter how much you’re begging me to. Sometimes, I don’t know you well enough.

When sending “requests” for your recommendations, here a couple of suggestions:

  1. Make it personal. You’ve all got them in your email: “I’d like to add you to my professional network.” Instead, what about, “Hey Todd! I’d like to know (or learn) more about you and your company. I’d really appreciate being connected to you.”
  2. Don’t send invites or connection requests in BULK. Along the lines of making it personal, anytime an email starts, “Gosh I’m sorry for the mass email…” I’m already turned off! Those requests are playing the pure numbers game, get as many as you can to “look good.” Those folks don’t really care about their intended targets.
  3. Say something interesting! Perhaps, “I read your profile, and think we may have some mutual interests, such as having a passion for business networking.”
  4. If you get a connection, send them a note. Thank them for accepting your request.
  5. Be respectful. No matter what.

Until I get your next request, best of success!

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