You know you should, but do you? You know you can, so… why won’t you?
Listen Up: Business doesn’t stop when you’re ready to relax. Sometimes, you’ve got to keep on, keeping on, getting your business done.
Of course, you’ve got to have balance with your family, spouse, kids, grand kids, fishing, life and work! Sometimes, you’ve just got to let the pendulum swing in your favor.
Remember the old saying, “Strike while the iron is hot!” From the website www.Phrases.org:
Act decisively and take your opportunities when they arise.
This old proverb clearly alludes to the imagery of the blacksmith or farrier at his forge. If he delays in shaping the iron when it is hot a pliable the metal soon cools and hardens and the opportunity is lost.
Sometimes, an “After Hours” type of event or other networking event simply must be attended. Sometimes the connections you meet could (hopefully) develop into deep strategic alliances to bring even more business to you and your company.
Here is the pitfall: You make those networking events, even those which aren’t producing results, the mainstay and primary focus of your personal efforts to grow your business.
I’m pretty sure you’ve heard it. “I go to 4 to 7 networking meetings every week! Man! I’m doing it!” If you asked if all that networking works, you might be surprised with an honest answer!
I know one guy that prides himself in the fact he attends 3-4 “business networking” meetings every day! Every day. He’s divorced, late 50’s – early 60’s, and broke most of the time. Seems that for him, business is never “good enough.
Do what works, and do it effectively.
If you could replace almost all of your “events” with one single networking group that actually wanted to give you referrals – qualified, ready to do business referrals – would you be interested? You’d be silly not to at least investigate!
Look around for exclusive industry groups, chapters or Clubs that have your industry’s slot open. Gold Star Clubs offer them. So do BNI, LeTip, some Chamber groups, etc. If there isn’t one available, you might need to consider starting your own. Again, Gold Star Clubs can help there, too.
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