ABSOLUTELY! Especially now with the economy, it is an excellent time to be in a good referral group!
Ask the plumber in New Hampshire about increasing his business 500% because of a referral. Or the hotel marketing representative in Indiana that landed a $200K contract for the year because she was introduced to the right person by another member. Or the Chiropractor who tells that 60% of the business is made up of club referrals and the referrals of those referrals!
No matter how many connections you’ve made on Facebook, Twitter, or LinkedIn, you’ll get better quality business referrals by networking face to face, and a good group or club will tend to be more effective because of the consistent interaction, if you do it right.
There is no doubt, what you give is what you’ll receive. If you haven’t received referrals from your group, consider what you’ve given. When was the last time you gave a “quality referral” to another member (that wasn’t for you, personally)? A quality referral is someone that is in the market for the other person’s product or service; is willing to talk with them since you’ve made the recommendation; and is actually expecting their call.
If you don’t get referrals from your group…or community, ask yourself: Do they know you, like you, and trust you? That takes some serious soul searching. If you come late to the meetings, dress inappropriately, miss appointments, pull the “no-show, gosh I forgot” card, it could be that your “trust” factor is in the toilet. People may know you and maybe not like you very much, but will still do business with you if they trust you. Lose the trust, lose credibility, lose business. You’ve heard it: “They don’t care what you know, until they know that you care!”
When joining any networking group or club, you’ve got to also have the right attitude. It is not all about you and getting referrals. Others will pick up on that. Your heart for other members should be, “How can I help you get more business?” When they know you care about them, they will repay you many times over with quality referrals.
Groups and clubs work and take work. The rewards can be fantastic! Need help finding a group? I can help, or help you start your own! Please follow this link: http://bit.ly/gsreferrals for more details and information.
Have an excellent week!